Marktrix has developed Ella, an autonomous machine learning- and generative AI-based marketing agent designed to provide SMBs with full-fledged marketing skills at platform-level cost and speed. Ella, the company’s virtual marketing agent (VMA), takes care of everything from researching the market, performing KPI-driven weekly planning, and generating daily content for each channel, all on its own, unlike platforms based solely on generative AI, in which users must prompt the machine for output such as text, image, video, etc. With Ella the VMA, businesses don’t need to prompt, plan, or create anything. Ella is the analyst, the account manager, the creative director, and the copywriter, eliminating dependency on costly service providers that are often out of reach for budget-conscious businesses.