Grow Better with Artificial IntelligenceAI is more than science fiction. How can you harness its power to create great experiences for your customers?
Artificial Intelligence (AI) is the idea that we can program computers to perform tasks that normally require human intelligence. That's an incredible idea, in theory. But what does it actually look like in practice, for marketing, sales, and service leaders?
Lots of companies paint rosy pictures of AI using buzzwords and hyperbole. But let's be clear: artificial intelligence is not magic. You don’t get an Albert Einstein to teach you how to do your job, build your website, and close your enterprise deals.
AI is not a genius. It's more like... a super reliable intern. It’s fast, consistent, and never complains. AI isn't magic. It's manageable, practical, and valuable.
Here are some ways we've built AI into HubSpot's product:
Data cleanliness.HubSpot AI helps marketing, sales, and service teams keep their databases clean, so they can spend their time with their customers (not cleaning up messy data).
Content optimization.HubSpot AI makes it easy to optimize content at scale, to increase conversions and create more relevant customer experiences.